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Which of the following describes the most important strategy sustaining SME competitiveness?

	Decrease in production costs
	Vertical integration
	Strategic alliances/mergers
	Development of innovative products
	Process innovation-Technological leadership (BAT-Best Available Technology)
	Acquisition of new technologies for production management (MRP, ERP, …)
	Acquisition of new technologies for information management
vote
results

discussions of the week (discussion topics and articles

Blinde Flecken in der Forschungslandschaft zu hybrider Wertschöpfung (3)

Urheberrecht in der Wissensgesellschaft (4)

Service Engineering (7)

Service Engineering - Systematic Development of New Services (5586 visitors)
When comparing the research on service topics to those research activities that focus on material goods, an obvious gap can be observed: While there exists a broad range of models, methods and tools for the development of goods, the development of services has hardly become a topic of scientific research. An approach for capturing services as an R&D object is made within the project under the general heading of "service engineering", and an attempt made to systematise the development of services.

project time

01.09.1998 - 31.12.2000

project description

project partner

IAT Universität Stuttgart, LfP Universität Stuttgart, wbk Universität Karlsruhe (TH), IAF Fachhochschule Pforzheim

contact

Meiren, Thomas
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart

Tel. 0711/970-5116 Fax. 0711/970-2192

http://www.management.iao.fhg.de

Support

Ministerium für Wissenschaft, Forschung und Kunst MWK des Landes Baden-Württemberg

print version

The most visited projects:

Judicial questions of innovative modes of working ( (34967 visitors)
2002-03-01 to 2005-03-31
contact: Tim Joppich
Aim of the research project is to build up and pursue an internet-based science site for judicial questions in association with introducing innovative modes of working. Along with this Internet site a discussion-base should be formed, in order to give experts and experienced persons the opportunity to figure out judicial problems that may stand opposite to the realization of new innovative projects.
more

Computer aided service engineering tool (32792 visitors)
2000-09-01 to 2003-02-28
contact: Klein, Ralf
The CASET project aims at providing a methodology and a tool for supporting the service development process.
more

Profitable Kundenbeziehungen durch integriertes Service-Management (21860 visitors)
2003-12-04 to 2004-07-08
contact: Daniel Anderes
Kundenorientierung heisst, den Kunden in den Mittelpunkt des unternehmerischen Denkens und Handelns zu stellen. Eine intensive Kundenbeziehung ist im heutigen Marktgeschehen ein Erfolgsfaktor für Profitabilität und den nachhaltigen Unternehmenserfolg. Diese fordert sowohl strategische Überlegungen - beispielsweise die Entwicklung neuer Dienstleistungen - als auch eine kundenorientierte Organisationsentwicklung und die Unterstützung der Kundenprozesse durch Informationstechnologie (IT). Allerdings muss es dem Unternehmen auch gelingen, die dazu notwendige Kundenindividualität intern zu bewältigen.
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top project: Stratigic Partnership - Fit for Innovation
70569 Stuttgart 01.08.2009-30.04.2014
The aim of the partnership is to encourage the awareness of the importance of innovation in economic system, in the sciences and politics. The partnership is founded by the Federal Ministry of Education and research and the ESF. Further information on www.fitfuerinnovation.de. more

projects / details